Having grovel up from the depth of 1962 to new sales heights in three little years , Chrysler ’s bread - and - butter brand pull in out all the stops for 1967 . One of the highlights was the 1967 - 1968 Plymouth Sport Fury and VIP .
" Plymouth is out to win you over , " said the ads , and they did n’t lie . Barracuda was attractively remold as a true " ponycar " competitor for Ford ’s Mustang , the succinct Valiant was just as handsomely transformed , and even the average Belvederes , still essentially 1962 underneath , were spruced up in both trend and power .
The same utilise to the pridefulness of the Plymouth ring , the big Fury , which became even bigger for 1967 . Though wheelbases and basic structure were 1965 - 1966 hangover , a consummate reskin upped overall length 3.3 to 7.5 inches , and more sculptured lower - consistence styling made the cars look even longer than that .
They also looked broad of shaft of light , thanks partially to flared - out front fendertops and heroic unexampled horizontal taillamps , but overall width was , in fact , an column inch or so slimmer . observe a popular Detroit trend , rear fender were slightly upswept just ahead of the wheel openings .
The Plymouth VIP returned from its 1966 entry as the fine Fury , still with hardtop coupe and sedan styles . Right alongside them , at near identical prices , were the bucket - keister Sport Fury convertible and a duad of two - room access hardtops , as Plymouth now offer a choice of hardtop coupe rooflines : a conventional notchback ( duplicated in work bench - rear end Fury III trimness ) with taper light speed - mainstay , and a novel " Fast Top " fashion with the same profile but big triangulate stern that made magnificent impedimenta for parking and lane - changing .
Though it looked racy , the Fast Top was the style take for the luxury VIP , perhaps because those huge coulomb - mainstay conferred a shade more " formality " ; they surely better displayed the optional vinyl group roof coverings .
Find more detail on the 1967 - 1968 Plymouth Sport Fury and VIP on the next page .
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Continued
Both 1967 Plymouth Sport Fury Fast Tops as well as the Plymouth VIP hardtop sedan carried louvers beneath their backlights for an exclusive new stream - through ventilation system . This was claimed capable of completely change interior melodic phrase four times a minute at 60 miles per hour but proved far less efficient than that . It would be abandon after this one year .
As before , VIPs gasconade luxury interiors to rival Chrysler ’s or Imperial ’s , with special pleated upholstery , pseudo - wood accents on door and style , fold - down substance rear armrest , and standardised trappings .
Outside were liberal full - length wrapping of brushed aluminum above the rock ‘n’ roll musician panels , plus special wheel covers , beltline pinstriping , and a full complement of bright " reveal " moldings . The last were also applied to Sport Furys , which keep on with their usual tri - color insignia and all - vinyl group Interior Department with front pail seats and middle shift console .
Unlike other Furys , which come with a Slant Six , VIP and Sport Fury retained Chrysler ’s mainstay 318 V-8 as standard equipment . The engine itself , however , was now altogether different , sharing a more succinct novel " thinwall " design with the 273 Valiant / Barracuda humble - block .
Power options ran through the customary pair of 383s and on to the large - pulley-block 440 ( new for 1966 ) , which was now a tune up " Super Commando " with 10 extra Equus caballus , 375 in all .
option expand with first - fourth dimension availability of power front - disc brakes and front headrests and articulatio humeri belt ammunition , while standard features now included energy - absorbing guidance column and padded dah . That panache was glitzier than ever : awash with thumbwheels and toggle switches and lit up at night with small " spotlamps " beam down from above .
Fury II and III remained the best - sell big Plymouths by far for 1967 , but the credit line - leaders did n’t do badly in a slightly soft year for Plymouth and the industry as a whole . Comparisons are unmanageable , but at nearly 19,000 units , VIP posted a sizable addition on half - year 1966 , while Sport Fury fell only a little short of its previous year ’s volume at just more than 31,500 .
Plymouth ran fourthly in industry production for 1968 , the position it had nurse since 1963 , but build up 110,000 more cars to cease near three - quarter of a million – a new record book .
nod to Sonny and Cher , ads foretell " The Win - You - Over Beat survive On , " but Furys basically sung 1967 themes with minor variations : a tasteful face lifting , young Federally required safe items like side - mark lightness , and engines recalibrated for low emission , also per government decree . Dimensions were unaltered .
Sport Fury and high-up sales remained healthy but began showing signs of anaemia , slide to 26,000 and 17,500 , respectively . As it would deform out , 1967 - 1968 would be Plymouth ’s last really strong year , at least in sales .
insure out our final section for 1967 - 1968 Plymouth Sport Fury and VIP spec .
1967-1968 Plymouth Sport Fury and VIP Specifications
example - year 1967 was a banner year for Plymouth , with the 1967 - 1968 Plymouth Sport Fury and VIP lead the fine-looking plurality . Find specifications for the 1967 - 1968 Plymouth Sport Fury and VIP below .
Specifications
Engines : all ohv V-8 ; 318 cid ( 3.91 x 3.31 ) , 230 HP ; 383 cid ( 4.25 x 3.38 ) , 270/325 HP ( 1967 ) 290/330 horsepower ( 1968 ) ; 440 cid ( 4.32 x 3.75 ) , 375 horsepower
Transmissions:3/4 - speed manual of arms , 3 - speed TorqueFlite automatic
reprieve front : upper and lower A - arms , longitudinal torsion bars
Suspension posterior : live axle on semi - elliptic leaf springs
brake : front / rear drums ( front disc optional )
Wheelbase ( in.):119.0
Weight ( lbs):3,630 - 3,710
Top speed ( mph):105 - 120
0 - 60 miles per hour ( sec):8.5 - 10.0
