Embedded in our genetic codification is all kinds of sensitive data that could be compromising in the wrong hands . Without transmissible privacy protections , the information lay in in our gene might be used todiscriminate againstus or post us place advertising . For these reason , somehave saidwe should skip out on consumer DNA tests if we valuate our concealment . Last calendar week , after the FDA give way DNA testing company 23andMethe greenlightto extend consumers disease risk assessments , there was a fresh wave of warning .

“ The merchandise is n’t really a kit … the product is you,”Popular Sciencewrote after the announcement . Others havespeculatedthat the caller ’s farseeing - term goals include selling your data for advertising purposes .

Let ’s be unclouded here . 23andMe definitely is trade your information to third party companies , research institutions and nonprofits . But it is not sell your genetic data to those entities in order for them to sell you things . It is selling de - identified , aggregate data for enquiry , if you give them consent .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

“ We have a lot of enquiry partnerships , ” Kate Black , the party ’s head of privateness , told Gizmodo . “ Some of these admit financial remuneration . ”

Much of this is already intelligibly limn in the company’sprivacy policy . Black emphasized that those entities , let in Genentech , Stanford and the Michael J. Fox Foundation , are only using that anonymized genetic info for research . In the case of Genetech , for example , the company is analyse the data of customerswith Parkinson ’s disease(who have consented ) with the aim of develop newfangled therapies .

“ There is no advertising link to any of our research , ” she said . “ We do n’t use transmissible information for advertizing . Or any sensitive information . It ’s a pretty ignominious and white crease . ”

William Duplessie

In case where research is being done on a rare condition that affect just a few thousand client , Black say , the company will reach out and request additional consent beyond the stock inquiry consent consumers agree to when they take their exam . In all cases , the data is anonymized . ( Though to be fair , it ’s moot how anon. that data really is . In one case , investigator were able tofind out a humans ’s last name using only the poor repetition on his yttrium chromosome and access code to a genealogy database . )

It is dead on target that 23andMe ’s gravid cash cow is consumer data point , not consumer DNA testing kit . Black said that more than 80 pct of 23andMe ’s two million - plus client consent to having their data point used for inquiry . That ’s an terrible lot of datum up for sale .

There are many reasons to be wary of transmissible testing . They might unwrap voiceless - to - pick up information about your ancestry or disease - risk visibility . If you ’ve done a test , despite transmissible privacy laws , life insurersin can call for genic examination information before granting coverage . A bill in Congress right now threatens to createeven more loopholesenabling genetic secernment .

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And 23andMe does use other customer selective information to serve direct advertising and attract more customers .

But 23andMe is not using your hereditary selective information in an Orwellian ploy to serve companies sell you drug or shoes your desoxyribonucleic acid advise you might require . At least , not yet .

deoxyribonucleic acid TestingGeneticsScience

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