grant to some inquiry by Gene Munster / Piper Jaffray , of the 4 billion app downloads on iPhones , iPods and iPads , 81 % are free downloads , and the other 19 % average a cost of $ 1.49 .
Doing more maths , such numbers imply that Apple has pocketed $ 428 million from apps since the launch of theirApp Store — about 29 - cents per app — while trounce out about $ 81 million to distribute said apps .
It sounds like a lot of money , until you realize it represent just 1 % of the $ 33.7 billion in Apple ’s gross profit over the same geological period of time .

Of naturally , there are a few point to take note :
1 . Apps sell iPhones , so they indirectly bring on much more net profit
2 . “ Free ” apps that include advertizement were not break up in any special way

3 . iAds are the clear-cut response to this free app roll up with advertising model , meaning …
4 . Apple has long seen this app revenue discrepancy , and they want a self-aggrandizing piece [ AppleInsider ]
App StoreAppleiPadiPhoneiPodsoftware

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