Fifty - seven age after first giving piffling daughter an unrealistic representation of what a woman ’s body should look like , Mattel is finally introducingthree young versions of the iconic dollfeaturing tall , diminutive , and sonsie body type .
Already available for pre - order on theMattel web site , the three new versions of the doll join the pilot in the continuing Barbie Fashionistas line . So while slight kidskin no longer have to finger forged about not looking exactly like the svelte , impossibly - proportioned version of the doll that ’s been available for half a century , they still better check that they ’re observe up with the latest fashion trends if they want to find accept . Great .
In a comprehensive advertorial over onTime ’s website , Mattel ’s Evelyn Mazzocco , the head of the Barbie brand , let in that it ’s taken the toymaker a foresightful meter to adapt the chick to more modern prospect on beauty and accepting the uniqueness of one ’s own consistence .
But Mazzocco also orient out that “ changes at a huge corp take time . ” It ’s not a altogether farfetched self-justification as to why Barbie has go almost entirely unaltered for nigh to 60 years ; changes to a factory and manufacturing appendage do take time . However , since 1959 Barbie has switched jobs 100 of prison term , requiring unexampled accessories for each one . She ’s had more costume alteration than a thousand Broadway musicals , has be in unnumerable beachside dream homes , and has had a fleet of sportsman gondola that have always ruminate the modish model uncommitted in the real macrocosm .
Everything else in the Barbie toy line has easily adjust and kept up with the times , so there ’s really no reason why the doll itself could n’t until now . Oh , wait , it plough out that Mattel now has to produce two unlike sizing of place to accommodate the fresh version of Barbie . One ca n’t even begin to embrace the logistic nightmare behind such a change .
[ MattelviaTimeviaThe Verge ]
Toyland : We enjoy toys . Join us onFacebookor follow us onTwitter .
BarbieDollsMattelToys
Daily Newsletter
Get the best tech , science , and polish news in your inbox day by day .
News from the future , save to your present tense .
You May Also Like
