Photo: Courtesy Tower 28
In partnership with clean beauty brandTower28and actressSofia Carson’s sisterPaulina Char(who was a close friend of Cameron and is Tower28’s brand manager), the Boyce family is launching the Wild for a Cure campaign, featuring a limited-edition ShineOn Lip Jelly to raise funds forThe Cameron Boyce Foundation, founded in July 2019 to find a cure for epilepsy.
Join PEOPLE starting on May 19 for an exclusive shopping event with special deals, live tutorials and more from COVERGIRL and Sally Hansen.Register herefor the live events andsign up here for deal text alertsduring the 3-day event.
“The color is very meaningful because it is the color that represents epilepsy. When I was developing the shade, I entirely had that in mind. I wanted this to be the most perfect, very universally flattering shade,” Paulina says. “I knew when Maya said she loved it, we had a winner.”
Making the partnership even more meaningful: Cameron’s younger sister Maya models the product in the Wild for a Cure campaign. “Maya represents everything Tower28 stands for. She is just such a beautiful soul. I could not imagine anyone else being the face of this campaign,” Paulina says.
Maya Boyce in Tower28 and The Cameron Boyce Foundation’s Wild for a Cure campaign.Courtesy Tower 28
Cameron and Maya’s dad Victor knows that Cameron is looking down at his sister with immense pride. “I don’t think that he would be surprised. She lived in his shadow for a long time. Now for her to step out into her own light, that’s the main thing that he would want. I know for sure he would be super proud and happy for her,” he says.
Shoppers can find the limited-edition lip shade attower28beauty.com, available while supplies last.
source: people.com
