Seeking to make an app that was designed to be a fun beguilement less playfulness and less distracting , the mightiness that be over at Douyin — the Chinese version ofTikTokthat ’s somewhat much the same the U.S. translation , but with encourage ecommerce capabilities — are launch new feature aim at hold in the binge - watching behavior they concern are now dominant among the video stream app ’s irresistibly young users .
On Friday , theSouth China Morning Postreported that Douyin — which , like its U.S.-based counterpart , is possess by the Taiwanese transnational company ByteDance — was implementing the changes out of deference to the Chinese government ’s increased scrutiny of alleged addictive online behavior that these sort of apps specialize in enable , with overlong take in school term specifically in the crosshairs .
Douyin will now reportedly commandeer users ’ projection screen when they ’ve been rain cats and dogs for a yet unspecified metre hold too long for sporadically exhibit a serial publication of five - indorsement PSA the app create in partnership with the Formosan band Phoenix Legend . Those TV — which ca n’t be swiped away or clicked out of — all recommend that user either “ put down the phone , ” “ go to seam , ” get ready for “ work tomorrow ” or some other crippled thing that the users are obviously avoiding on purpose by scroll through social media .
Photo: KIRILL KUDRYAVTSEV / Contributor (Getty Images)
This is n’t the first time that Douyin , which has over 600 million daily combat-ready substance abuser in China , has messed with adolescent ’ lives by create them pay aid to what ’s going on in the genuine world : The app also late reveal what it proclaimed as its “ strictest ever ” setting for teenagers , which limits viewing metre users under the age 14 to just 40 minutes a day . Under that raw setting , drug user within that eld range are also only permitted to use the app between the hours of 6 am and 10 Prime Minister .
Formosan authorities have increasingly bewail the chokehold algorithm - driven content has on youthful net user . In fact , Chinese officialsnotoriously hatealgorithmic provender , particularly because they jeopardise to amplify information and ideologies that the government and its censors might otherwise seek to keep a lid on . To wit , the Chinese administration announced in Septembera three - year planto bring cognitive content good word algorithmic rule to heel in the country and strengthen the one - party state ’s grip on what conversation people are having and when they ’re having them .
ByteDanceComputingsoftwareTikTok
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