Coke Had to Cancel a Contest After a Bottle Cap Called Someone “Retard”

It ’s no fun to be call names , but usually you only have to worry about it from people . That ’s not always the case , as a Canadian woman learned when she cracked open a refreshing Vitamin water andwas met with “ YOU RETARD.”That ’s one the pits of a glitch .

It was n’t just a mouthy feeding bottle of Vitamin Water though . The whole thing was apparently part of a ( ill - advised ) sweepstakes by parent company Coca - Cola . The idea was that the caps would match a random English word ( i.e. “ you ” ) with a Gallic word ( i.e. “ idiot “ ) , and player could hoard caps to make silly sentences . Wackiness ensues ! Except not .

Blake Loates and her husband , who regain the cap , were perceivable shocked . It hit home especially firmly since Loates has a baby with intellectual palsy and autism , and was horrified at the estimate that her babe could have get the unpleasant bottle cap instead .

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When Loates complained to Coca - Cola , the whole promotion was impart to a grind stoppage . Shannon Denny , manager of brand communications for Coca - Cola Refreshment Canada , put itthis mode to ABC News :

We have mouth to the family to offer up our sincerest apologies and to explicate the production process to them . This is certainly not an excuse in any way for what has pass . We want them to know that this was in no way intentional and was a mistake on our part during the review process . We also want to deal that the promotion has since been cancelled and we are no longer bring forth bottles with those caps .

It ’s about the best response you could hope for , but it ’s still shitty that it materialize at all . Oh and really ? Just random chance ? Or mayhap some dumb punk got admittance to a estimator he should n’t have , but whatever you say Coca - Cola . Whatever you say . [ Canadian PressviaABC NewsviaDeath and Taxes ]

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