You may call up you know a pair of pant when you bribe ’em , but denim ’s true character is n’t discover until your trou are well - loved , worn - in , and sudsed up a few times . Rather than just fade out like most pairs on the market — booooring — Betabrand ’s newGay Jeans(yup ) have a technicolor surprise hiding underneath the regular indigo plant .

Wish every lavation , the all - over dingy juicy chromaticity will lighten up and rainbow thread underneath will begin to show through . Even then , it ’s a actually a pretty insidious burden ; you have to get up near to see how nerveless it look .

Here ’s lead graphic designer Steven B. Wheeler with a bit about the project :

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The cheeky construct should n’t be too - too much of a surprise coming from the San Francisco - based company that ’s introduceddressy yoga pantsand a whole collection of clothes made with a material they callVagisoft(yup ) .

I love the idea of a wardrobe that is contrive to evolve over metre , and that obscure — and exposes — closed book to the public the more you handle for them . In any event , if you spring for these , be certain to wear them around town with pride .

Fashion

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