Photo: mDesign
Nate Berkushas officially launched his long-awaited home line,Nate Home!
Berkus, who is “very vehemently anti-trend,” says he knew what he wanted to achieve with this line from the very start.
“The whole goal for me with Nate Home was to craft something that, 10 years from now, would still feel classic and relevant and layerable with the precious things that people bring into their homes that tell their story,” he tells PEOPLE.
He also focused on using quality materials with each product — from “certified cotton that has no harmful substances” to dyes and textures that “feel better with every wash.”
mDesign
Along with the design aesthetic,The Nate and Jeremiah Home Projectstar opened up about how the launch marks a new exciting chapter in his career.
“I really do view this collection as the next phase of my career,” he explains. “I wanted complete creative control and I wanted a partner that had amazing relationships with retailers online and understood my philosophy on design and living well.”
He notes that working with mDesign has “been really fun and really important at the same time,” and that he’s enjoyed using his 20-plus years of product design experience, as well as feedback from social media, to make this partnership happen.
“I’m super proud of the collection…it’s been years in the making,” Berkus says. “It’s a big deal for me.”
Nate Home, which officially dropped on Feb. 6, is available for purchase online atmDesign, as well asAmazon,Target,Bed Bath & Beyond,Kohl’sandBelk. With products starting at $14.99, the line is broken down into five categories: Nate Home Essentials, the Passport Collection, the Eras Collection, the Terra Collection and the Home Organization Collection.
Each one offers items that align with a certain theme. For example, the Passport Collection “has a lot of block printing, patterning, stripes that are more drawn out and is just sort of my invitation to see the world through my eyes,” Berkus explains.
“I’ve always brought everything back that I thought was interesting and special about somewhere and applied it to something modern. I’m actually annoying to travel with,” he jokes.
The Home Organization Collection, which represents Berkus' “not-so-secret obsession” with having a tidy home, uses innovative design to offer simple organization solutions.
With that in mind, Berkus reveals his ultimate tip for maintaining an organized space.
“The antidote is doing a ruthless edit in your home,” he reveals. “Most of us don’t need half of what we actually have stuffed in drawers, under beds, in closets and in our pantry even.”
He adds: “Once you do that and donate the things that aren’t serving you anymore, then I think the next phase is finding a collection of home organizational products that really just make your life easier and free you up to make the romantic and creative decisions about design.”
Shop Nate Home online atmDesign, as well asAmazon,Target,Bed Bath & Beyond,Kohl’sandBelk.
Tarek and Heather El Moussa Debut First Home Line — Plus More Celeb-Designed Decor!
source: people.com
