How Do You Advertise a Movie with No Name?
Amazingly , this marketing technique is one that ’s become quite democratic for moving picture studios , although it has n’t been used to such an extent before . A phase of guerrilla advertizement , viral marketing is just a fashion to build buzz through the cyberspace . Hotmailis accredit with bulge the whole thing , but The Blair Witch Project brought it to Hollywood . The low - budget product did n’t have money to drop on elaborated trailers and giveaway , so it built bombilation byspreading a rumoron Internet chatrooms that three college students had disappeared while making a picture about a witch ( that ’s the patch of the pic , if you did n’t get it on ) ....